How mass media could be used for rural development in Nepal?

How mass media could be used for rural development in Nepal?
Information can change society, there is no doubt. There are various ways of disseminating information. People share their views and ideas as well as experiences through communication. There are various levels of communication namely, intra, inter, group and mass communication. Amongst those, mass communication is a special type of communication where a professional communicator produces and disseminates the symbolic media content through a mass media, to the large, unlimited, varied and heterogonous audiences.
As states earlier, information can change society it is obvious that mass media can play vital role in bringing changes in the society, with in the process of mass communication all the levels of communication do comes under too. While giving feedback to the content conveyed by the media people or the audiences may involve in intra, inter or group communication. And that helps in diffusion of innovation. One may have got the notion of some sort of development from media. He or she can convey the message to the friends and neighbor that in changes the wholesome of the community.
In the context of rural development, it can do a lot of thing in upbringing he life standard of the rural people. Particularly, talking about the rural Nepal mass media can play decisive role in developing the rural areas. The people there prefer the news about the new technologies and method they can use in their fields to the political speeches made by so called charismatic leader. The media can give them information about the ways of modern agriculture, poultry farming and other things than the traditional way of agriculture, providing them with more economic support to them. Media can encourage then by informing then bout the success stories of various people around the globe, which they made possible by abiding the newly developed techniques. In Nepal, in recent years people gad tried to use mass media for the development of rural areas. Various local radios are involves in those places disseminating programs helping people to gain access up to the messages from numerous discipline of knowledge. Different radios in rural areas as well as the state owned radio had already run in previous years and new running in the current year the educational programs for SLC graduates. The radio station forwarded by underground Maoist is a pirate radio but in one way or other is making the people aware. Let’s hope the modern IT reach the rural part of Nepal soon them that can bring the people’s access up to the global network which they can use to get any type of in formation they require in course of their daily activities toward upliftment of their life standard, that is their development.